THE STORY UNFOLDS.

PELHAM HALL, BROOKLINE, MA

Since 1927, the Pelham Hall Apartments building has stood prominently on Coolidge Corner in Brookline as an iconic marquee-era landmark, rich with its own stories to tell. Immaculately restored for today’s modern resident, it’s ready for a new chapter. Our branding approach weaves the past and present together by pairing the colors, textures, and typography inspired by the Art Deco Movement with modern minimalist design cues for refined glimpses of the 1920s lifestyle. Tied together with the tagline, The Story Unfolds, the brand positioning, headlines, and consumer-facing language all invite residents to be part of the narrative that lives at Pelham Hall.